Why Local Service Ads Are Different
Dental practices have long relied on traditional pay-per-click advertising to attract new patients. But Google’s Local Service Ads (LSAs) offer a new, highly effective way to connect with people actively searching for a dentist in their area. Unlike standard PPC, LSAs put your practice at the very top of search results, with a “Google Screened” badge that builds instant credibility.
How LSAs Work for Dental Practices
Local Service Ads function on a pay-per-lead model rather than pay-per-click. That means you only pay when a prospective patient reaches out directly through the ad. For dental practices, this shifts the focus from generating website traffic to driving real, high-quality inquiries.
Key benefits include:
- Prominent Placement – LSAs appear above paid search ads, maps, and organic listings.
- Google Screened Badge – Reassures patients that your practice meets Google’s background and licensing requirements.
- Pay Per Lead – No wasted spend on unqualified clicks; you only pay when patients call or message through the ad.
- Easy Access – Ads are mobile-friendly and designed for quick patient contact.
Why LSAs Are a Game-Changer for Dentists
For dentists, patient acquisition is about trust and timing. LSAs address both: they place your practice in front of patients at the moment they’re ready to book and provide an instant trust signal. Combined with reputation management (reviews) and SEO, LSAs can significantly increase the volume and quality of new patient leads.
Common Mistakes Practices Make With LSAs
Even though LSAs are powerful, many dental practices underperform because they:
- Fail to fully complete their profile (missing services, hours, or location details).
- Don’t actively manage and respond to reviews, which affect ranking.
- Set budgets too low to remain competitive in their market.
- Neglect call handling, missing out on leads they’ve already paid for.
How IonPros Helps Dentists Win With LSAs
Our team helps dental practices set up and manage LSAs the right way by:
- Completing thorough profiles that meet Google’s verification requirements.
- Optimizing service categories and targeting settings.
- Monitoring call quality and ensuring budgets deliver consistent visibility.
- Integrating LSAs with broader marketing strategies, including SEO, PPC, and email, for maximum ROI.
Here’s How We Can Help
Local Service Ads aren’t just another marketing channel – they represent a new path to reliable patient acquisition. For dental practices ready to compete in crowded local markets, LSAs provide a proven way to stand out, earn trust, and bring in new patients.
Ready to Acquire More Patients With LSAs?
IonPros helps dental practices leverage Local Service Ads to fill chairs and grow consistently. Contact us today to learn how LSAs can become your most cost-effective patient acquisition channel.