Our comprehensive strategy set never before seen records in addiction treatment marketing

The IonPros team developed a comprehensive addiction treatment center marketing strategy for a multi-location company headquartered in the Southeast. This company had ambitious goals of 90% occupancy across all 7 facilities – well above the industry standard of 75-80% most addiction treatment centers see.

The Challenge

At IonPros, we don’t just meet ambitious goals—we exceed them. Rather than stopping at the client’s target of 90% occupancy, we set our sights even higher. We aimed for nothing less than 100% occupancy across 454 beds in the 7 facilities, a goal never before achieved and that the client said could not be done!

This bold vision required meticulous planning, innovative tactics, effective creative and a careful allocation of marketing dollars across nine markets, all driven by a relentless commitment to excellence—pushing the boundaries of what was thought possible in addiction treatment center marketing.

The Strategy

Achieving 100% occupancy in addiction treatment centers required a strategy as bold as the goal itself. We designed creative assets that were not only unique to the industry but deeply emotional and compelling. These messages spoke directly to both addicts and their loved ones—acknowledging the duality of the decision-making process, as family members often make the critical first call for help.

Our media plan combined a thoughtful mix of traditional and digital channels, ensuring broad yet targeted reach. This included paid search and social media campaigns, regional television and radio spots, and innovative tactics like paid email marketing through trusted media partners.

To ensure the best possible outcomes, we personally met with media representatives in each of the nine markets. These in-depth conversations not only strengthened relationships but also uncovered added-value opportunities, such as bonus ad placements, enhanced targeting options, and exclusive sponsorships, all of which we strategically leveraged to amplify the campaign’s reach and impact.

By combining a wide variety of tactics with cohesive creative content, we connected with the target audience wherever they were, whether seeking information online or responding to compelling calls to action in their inboxes.

The Goal Achieved!

IonPros achieved this ambitious goal not just once, but 4 times in a two-week period. This remarkable outcome was the result of our ability to optimize campaigns in real-time, adjusting strategies based on performance data and market response. By continuously refining our approach, we ensured every channel delivered maximum impact. This dynamic execution, combined with the power of our compelling creative and strategic partnerships, allowed us to overdeliver on our client’s expectations – an outcome we take great pride in!

Why It Matters

The impact goes beyond numbers. Each filled bed represents a life potentially transformed—a person taking their first step toward recovery. It’s a reminder that marketing, when done with purpose, can drive meaningful change.

We recognize that achieving this level of success wouldn’t have been possible without close collaboration with the admission and operations teams at the company. Their ongoing feedback was crucial in allowing us to make real-time adjustments to our campaigns.

By staying in constant communication, we were able to fine-tune messaging, optimize lead generation, and ensure a seamless intake process. This partnership ensured that our marketing efforts were not only effective but also aligned with the operational needs of the facilities, making this achievement a true team effort.

Partner with IonPros

At IonPros, we don’t just meet goals—we redefine what’s possible. Whether you’re in healthcare, hospitality, or another industry, our team is ready to help you achieve record-breaking results.

Ready to make the impossible happen? Contact us today to discuss how IonPros can take your marketing strategy to the next level.