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The Tennessee Riverboat Company

An IonPros Case Study

"Choosing IonPros was one of the best decisions we made for the riverboat business."

The Client

The Tennessee Riverboat Company is a family-owned authentic paddlewheel riverboat operating in Knoxville, TN. Owned and operated by the Cheek family for over 30 years, they proudly offer Tennessee River Cruises year-round. Coast Guard approved for 200 passengers, the boat is the perfect venue for private parties or tour groups, weddings, receptions, school field trips, and more, while offering daily lunch, dinner, and sightseeing options.

The Ask

Heading into a new year of tourism and local special events, the Tennessee Riverboat Company enlisted the expertise of IonPros to boost website traffic, the primary avenue for booking tickets.

The Action

IonPros implemented a range of services to drive more ticket sales:

SEO – We made optimization recommendations, including significant content updates and the addition of pages to make the user experience a more seamless one, particularly on the phone.

Photoshoot – We did a one-day photo and video shoot to update all graphics for the boat, including drone footage of the boat sailing on the river. These images were used to freshen up the website, and extensively on social media channels.

Email Marketing – We create 2 email templates per month based on specialty cruises offered, such as Cinco de Mayo, or Easter cruises.

Social Media – We created Facebook and Instagram content pieces for them to post, and delivered a social media content calendar for the entire year.

The RESULTS

IonPros started work with this client in February this year.

26%

increase in March ticket sales from last year

24%

increase in April ticket sales from last year for a record month

48%

increase in May ticket sales from last year for a record month, with an increase in private charters

TESTIMONIAL

“Choosing IonPros was one of the best decisions we made for the riverboat business. Their marketing efforts not only increased our website traffic but also translated into record-setting months for bookings through the spring. Communication and alignment on the goals has been consistent, and their ability to deliver tangible results is impressive.

We’re thrilled with how spring has performed and look forward to see how the rest of the year tracks.”

– Bailee Cheek, Tennessee Riverboat Company