The Ask

Norfolk Autism Center hired IonPros to create a website that clearly explains the value proposition of their new-to-market autism therapy center and then create a Google Business Profile and social media accounts to spread awareness of the services offered and fill the center, bringing much-needed services to the local community of Suffolk, VA.

The Action

SEO – Once the site was live, we focused on local SEO tactics to ensure we ranked for our key terms in the local market as quickly as possible. Through regular backend updates, we ensure optimal performance and seamless functionality, enhancing the user experience and boosting search engine visibility.

SOCIAL MEDIA – To amplify awareness of Norfolk Autism Center’s launch, we established a strong social media presence across Facebook, Instagram, and LinkedIn. By creating and managing these platforms, we were able to share the center’s mission, services, and community impact with a wider audience. Through consistent posting, engaging content, and targeted outreach, we helped build a following and fostered engagement, ensuring that the message of support and resources for autism was effectively communicated across multiple channels.

GOOGLE ADS – To drive traffic and reach those actively searching for autism services, we implemented a targeted Google Ads campaign for Norfolk Autism Center. By focusing on high-intent search terms, we ensured our ads were shown to individuals and families seeking immediate support and resources. This approach allowed us to capture valuable leads by connecting with users at the moment they needed help. Our precise keyword strategy, combined with compelling ad copy and landing pages, helped drive conversions while maximizing the center’s visibility in local search results.

CREATIVE – We supported Norfolk Autism Center by fulfilling all their graphic design and creative needs, ensuring cohesive branding across every touchpoint. From designing professional trifold brochures that highlighted their services to creating detailed employee handbooks and checklists, we delivered high-quality, visually appealing materials.